Missing product attributes, such as size, color, or material, can have a significant impact on a business’s sales. This is because customers rely on these attributes to make informed purchasing decisions. Without them, potential buyers may become confused or uncertain about a product, leading to a loss of sales. This article will showcase three of the main effects of having missing product attributes. We hope that you find this information useful.
Lack Of Product Understanding
One of the main ways that missing product attributes can lead to a loss of sales is by causing confusion for customers. When a customer is browsing a website or looking at a product in a store, they often rely on specific attributes to help them decide whether or not to make a purchase.
For example, if a customer is looking for a specific size or colour of a product, they will need that information to be readily available in order to make a decision. If the information is missing, the customer may become confused or uncertain about the product, leading them to leave the website or store without making a purchase.
Difficulty Finding Products
Another way that missing product attributes can lead to a loss of sales is by reducing the chances of a product being found by potential customers. Many customers use search filters or sorting options to narrow down the products they are looking for. For example, a customer may use the size filter to only show products in their size. If a product is missing a size attribute, it will not show up in the customer’s search results, greatly reducing the chances of the customer finding the product and making a purchase.
Difficulty Comparing Products
Additionally, missing product attributes can also lead to a loss of sales by making it difficult for a customer to compare products. When a customer is looking to purchase a product, they often compare multiple options to find the best fit for their needs. However, if one of the products is missing important attributes, such as size or material, it becomes difficult for the customer to make an informed decision. This can lead to the customer choosing a different product, resulting in a loss of sales for the business.
Enrich Your Product Data To Fix Missing Attributes
Product data enrichment is the process of adding missing or incomplete product information to a product’s existing data set. This can include things like product attributes, descriptions, images, and pricing information. By enriching product data, businesses can make sure that customers have all of the information they need to make an informed purchasing decision, which can help to increase sales.
One way that product data enrichment can fix missing product attributes is by adding missing information to a product’s data set. For example, if a product is missing a size attribute, product data enrichment can add the missing information, making it easier for customers to find the right size product. Similarly, if a product is missing a colour attribute, product data enrichment can add the missing information, making it easier for customers to find the right colour product.
To enrich your product data, contact AICA to see their bespoke solution.